Cleaner Sugar Beet Production
Irish Sugar Ltd undertook to design an information and awareness campaign specifically aimed at reducing the amount of soil attaching to the surface of sugar beet that is delivered for processing to the company’s sugar plants. Irish Sugar also undertook to create greater awareness of environmental issues among growers as well as others involved in various aspects of the production of sugar. In order to achieve these objectives the company decided to produce a training video that would demonstrate best practice across a range of activities related to the cultivation and harvesting of sugar beet.
A series of seminars took place in early 2004. As well as using these seminars to promote the environmental awareness issues highlighted in the video, Irish Sugar presented copies of the video to all sugar beet growers nationwide.
For further details, see the Irish Sugar Ltd. PDF.
